One of our dear clients George Harrison, former VP of Nintendo approached us to re-brand his consulting business Harrison Insights. Today’s photo shoot was such a fun in-studio session with talented photographer, Mike Folden. Excited to see the post edit photos for commercial use on Harrison Insights marketing collateral and website.
Above are photos and design samples of the creative components for our re-brand of the Seattle Gourmet Coffee digital presence. The family owned business really had lots of character that wasn’t represented in the pre-existing marketing material. Our concept and intention was to really bring out the values, tradition and compelling story of how this brand was built and what great passion they share in coffee. It was such a delight to work with them!
OBJECTIVE
We were challenged to re-brand Futurist.com, a company focused on the dissemination of information about the future and how to create it. The company is owned by Glen Hiemstra, a Futurist, Author, Speaker and Consultant. With the company history dating back to the 1980’s the pre-existing graphics needed a facelift to make Futurist.com relevant today and for the next 20 years.
SOLUTION
We designed a completely new brand identity that kept the integrity of the built credentials while bringing the strength of the brand to the forefront. First, we re-designed the logo to a visual that communicated the essence of the brand. Second, we designed a website that was appealing at first glance and pulls your interest into the product offering. Lastly, we produced and art directed professional photos and videos to highlight the man behind the brand. All of these design elements were essential in the Futurist.com re-brand. Our intent was to build a full brand that would elevate the standards of the Futurist industry.
RESULTS
Higher online visibility and traffic with a definite increase in business.
Wow! This such an amazing marketing stunt. I love the authenticity of the concept and how it really reaches a real emotion and speaks with true design integrity. Kudos to the design team and to the brand for allowing the creative relevance shine thru. We bow with full respect! Great job DDB Paris!
