Today’s breaking news of Steve Jobs passing has really allowed for the studio to reflect on the impact Steve has made on all of our creative careers. No words can express our gratitude for your innovations and contribution to the creative evolution. We thank you from the bottom of our hearts. xoxo, The RPS Family

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Wow! This such an amazing marketing stunt. I love the authenticity of the concept and how it really reaches a real emotion and speaks with true design integrity. Kudos to the design team and to the brand for allowing the creative relevance shine thru. We bow with full respect! Great job DDB Paris!

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